Strategy / Brand / Energy

Shafa Energy Transformation

Advisory, brand implementation and operational support for Shafa Energy, an indigenous petroleum marketing company.

Brand transformationHistorical work

Discuss a Transformation Project Explore the scope

Client / institution: Shafa Energy
Relationship: Corporate / private-sector engagement
Sector: Energy / Branding

Shafa Energy-branded petroleum tanker displaying the company’s red visual identity. — Shafa Energy branded tanker following visual identity deployment.

Large-format printing equipment producing Shafa Energy branded graphics. — Brand-production work supporting Shafa Energy’s visual identity rollout.

Zamkah’s role

Brand, operations and people.

Zamkah supported Shafa Energy through strategic advisory, brand repositioning and visual identity deployment, together with operational support and staff training.

Engagement scope

What the work covers.

Strategic advisory & repositioning

Strategic advisory and brand repositioning for the petroleum marketing business.

Visual identity deployment

Deployment of the company’s visual identity as part of the transformation engagement.

Operations & people

Operational support and staff training alongside the brand work.

Training & capacity development

Building capability alongside the transformation.

Training formed part of Zamkah’s wider engagement with Shafa Energy, supporting role-relevant development for petrol station managers, supervisors and accountants. The photographs show programme activities and certificate presentations in Kano, Abuja and Bauchi.